Thursday, January 28, 2010

Accenture Replaces Tiger with Elephants and Frogs

Accenture, a global management consulting, technology services and outsourcing company that once heralded Tiger Woods as the icon of its marketing campaign, unveiled new ads after dropping the golfer following a sex scandal.

Accenture’s "High Performance" ads, which for six years featured Tiger in precarious golfing situations, are being replaced with animals in similar predicaments - an elephant surfing and a frog leaping over three companions.





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